How to set up a Facebook page for your Scentsy business
If you are a Scentsy Consultant you need to be where people are and Facebook is it. It isn't the only place online you should be, but you must have a plan that includes it.
A lot of consultants primarily promote their Scentsy businesses on their personal profiles which is risky and limiting. It's against Facebook terms and conditions to do business on your personal page and Facebook has been removing people who do this. It's quite risky to without a moments notice to lose all your hard work and contacts, so I wouldn't attempt it. The benefits of having a biz page are that you can have unlimited fans where personal profiles have a limit of 5k. Biz pages are searchable from Google which means new fans will be able to find you, personal pages aren't. People will take you more serious with a biz page than just a personal profile. Remember your goal with Scentsy is to constantly find new people and with personal pages this isn't possible---you would have to find them. Some find new contacts elsewhere and then add to their friends list but you still are limiting yourself and creating more work. Build relationships on your biz page and let that attract more fans. If you want you can supplement this with a special customer group but you still have to provide value to this group in some way which means going above and beyond the typical sales posts.
Picking a Title for your Page
As long as Scentsy Independent Consultant is somewhere visible on the page it is within compliance to not have this in your FB title. If your biz name is Gorgeous Home Scents or in my case Ldn wickless candles, do not use this title either.....use just your name and then category pick Business Person or Professional Services. You need to remember that you are building your brand not Scentsy's. Although you use Scentsy products for your biz, setting yourself apart is key and your customers will remember YOU not your biz title. Using your name from the beginning begins relationship building which is the core of success with Scentsy. People buy because they've made a connection with YOU, they join because of what they see in YOU. It's also why you should never ever use a warmer for your profile pic or a pic of a cat or something else. Always use a picture of YOU smiling for your profile. Online little things like this help people to feel comfortable when trying to make connections and ultimately gaining a new lifelong customer.
1) create a new page
To create a new business page for your Scentsy business, you sign up via your personal profile and clicking http://Facebook.com/pages/create.php . You will see an opportunity to click and choose a category which I've mentioned what you should choose already and why. it should walk you through all the details needed. Fill in everything completely, COMPLETELY. In the description and about, avoid more than 1-2 lines of explaining what Scentsy is, the rest of it tell your Scentsy story and how you will help them. Remember this isn't about you, it's about how you will bless their life. Scentsy although it's warmers and wax at the core its friendships, self esteem, new experiences and the opportunity to feel better. Even if they never join your Scentsy team and just buy from you, people at the core of their purchase want to feel better. They want the nice smells to relax, to make their home more comfy, reduce stress or to remember scents from when they were a little kid. If you can create a similar environment on your page (somewhere where people will feel better) it will not only provide connection and inspire but will transfer over to when they are ready to purchase their Scentsy or even join.
2) Add profile picture and cover photo
Ive talked about profile pictures already, the cover photo is the most important piece of real estate on your page. I'd recommend going to Canva.com to easily create a beautiful one and they have templates that will automatically fit Facebook. Your cover picture you must take care with as it should easily give an idea for what you do (Scentsy) but what you can do for others. Posting a product image won't invite new relationships and in fact will turn people off. Try to have a cover image that includes a picture of you somehow. On my FB page I've done a collage of pics of Scentsy products, pics with Scentsy friends and pictures from incentive trips. I've seen other cover pics offering something free (info and tips nothing product related) in their cover image and then in the call to action button you have available having a sign up for this. Converting fans to customers on your FB page starts with your email list and providing free info with something that would help or bless others is the easiest way to get people to sign up. You can send samples out too in exchange for email addresses but I wouldn't recommend doing this often because it costs you money and often attracts only those who want free things and not truly interested customers. Once you feel comfy with how your cover image looks, upload it and then click on it. You'll see an opportunity to add a description......fill this in with your story and how you will help them and then end with your free info opt in to get people to sign up and convert them to add to your mailing list.
3) post something
Theres a lot of concern amongst Scentsy consultants about how to get seen with your FB page....do the 80/20 rule and you won't have to worry (80% non Scentsy, 20% Scentsy). I've posted a lot about this in previous presentations what kind of posts to do and I'd recommend you refer to my Scentsy Resourcespage and have a listen. Treat your biz page as a place you want to make new friends and it will help greatly in deciding what to post. Video at least for the moment posts straight to FB work very well and posting things that are already trending works too. Have a mix and include pictures of your life and your kids. Your page is an extended version of your Scentsy story in micro bits and pieces. Don't talk at people, talk to them as equals and don't be afraid to sign your name at the end of posts. Obviously you need to include the biz posts too but you will find that if you work primarily at using your page as a place of service and uplifting that this will transfer to converting more fans to customers. How often do you post? At least once a day if not 5+ times a day. Remember quality over quantity though and no amount of posting will replace a well thought of post your fans can relate to.
4) Invite your contacts and like your page
Now is the time to like your own page via your personal profile and then invite your customers to connect with you as well. Include your FB links in all your customer newsletters and correspondence. Be sure that when people start coming to your page to chat back to them which is critical to showing you care. Answer their questions and tag people (start typing their name and a drop down box should come up) as this makes people truly feel like you care and is the beginning of a deeper relationship with your customers. Posts do not like them yourself though as it looks a bit desperate to be honest. If you are looking for a chance to increase engagement, respond to customers questions and comments from your personal page.
5) click around and get comfy
Theres tabs and links all over your new page you will find. Click around and get comfy with what each one means for your page. Particularly the insights tab will tell you what isn't and is working in your posts and what direction to go. You can cater your posts and time of day when your fans are most on as FB insights tells you all of this and more. So as a new page owner, I srongly recommend getting familiar with everything as its how you learn. When I started Scentsy, I had no idea about social media and clicking around is how I learned at first.
6) You will have to do ads
facebook is no longer a 100% free platform and the other social media networks will likely follow. It is cheaper and easier and better to advertise for new fans through Facebook than Google ads in my opinion. So, get used to it and understand how ads work and study as much as you can because those who understand FB ads will be the ones to succeed in future with FB and online in general. I'd recommend either boosting posts or doing like ads but please be sure to do the targeting sections. You can tailor the ads in a pretty amazing way and even target your subscribers to your email newsletter (you can upload to FB) . Just be careful and don't jump the gun for ads because you can lose a lot of money very quickly. All ads should produce a tangible business result and if this doesn't happen it's not FB but you that's done someone wrong. I cannot stress enough researching and learning as much as you can BEFORE you do an ad. Why can't I do FB for free? FB has to account for its shareholders and it's a business and it's no longer a place for 100% free advertising. I mentioned previously that you shouldn't just focus on FB for your Scentsy business but other social media platforms that interest you (FB + one or two other platforms you enjoy). Do not be surprised if the other platforms follow FB example though, but it's something to be expected with any business that eventually you will have to spend money on advertising.
so hopefully after this article, you not only have set up your new Facebook page for your Scentsy business but have an introduction to how to succeed with it. If you enjoyed this article, please be sure to share with your teams.